Yacht broker websites
Yacht broker websites with listing pages that rank on your own domain
A yacht broker's website should rank its own boats. Buyers search by model, length and region, and most broker sites either send them to a portal or show listings Google cannot index. We build broker and dealer sites where every boat has its own indexable page, built from your listing data, with the details a buyer checks before calling. UK-wide with a focus on the Solent; fixed prices from £599.
Two funnels
Buyers and sellers search differently
The buyer
Types the model, the length or the type, and often a region: a builder and model with 'for sale' and 'Solent', or 'used RIB for sale Hampshire'. The page that wins is the listing itself, with the specification, the price, the photographs, where the boat is, and a way to arrange a viewing.
The seller
Types 'sell my boat' or 'yacht brokerage' with a place. The page that wins explains how brokerage works, what you charge, how you will market the boat and how long it typically takes, and asks for the details you need to value it.
The listing page
What each boat's page carries
A listing page is the most valuable page a broker has, and on most sites the weakest. Ours are built to rank for the model and to answer the buyer's questions before the call.
The ongoing work of ranking them, alongside the yard and service searches, is on marine SEO.
- Its own URL with the builder, model, year and length in it, and a page title that matches what buyers type
- The full description in your words, not only the portal summary
- Specification as text, so it can be searched and read on a phone: engines, hours, berths, electronics, sails
- Photographs compressed for speed, and a walkthrough video if you have one
- Where the boat can be viewed, and a viewing request that reaches the broker handling it
- Structured data describing the boat and its price, so search engines can read the listing
- Sold boats kept online, marked sold, with similar boats beneath
- Search and filters by type, length, price and location that work without slowing the page
Listing data
One place to enter a boat
Most brokers already keep their listings in a listing platform that sends them to the portals; Boats Group's BoatWizard, for example, manages listings across YachtWorld, boats.com and Boat Trader. Where your platform offers a feed or an export, the website builds its pages from it, so a boat is entered once. Where it does not, the website becomes the master copy. Either way, nobody types a listing twice.
Starter
£599
The smallest site we build: home, a page for every service, your work or your menu, who you are, and a form that reaches your phone. Not a one-page site
Business site
£1,200
The full site: fourteen to eighteen pages, every service, the areas from Ocean Village to Totton, the people, an enquiry path on every page, and more pages over time with the monthly work
Listing feeds are quoted after the audit, once we know what your platform provides. Prices and inclusions are on the pricing page.
Questions brokers ask
Why does a broker need their own listing pages if the boats are on the portals?
Because the portal owns the enquiry. A buyer who finds your boat on a portal sees similar boats from other brokers on the same page, and the portal decides how your listing appears. A listing on your own site, ranking for the model and the region, brings the buyer straight to you, with your other boats around it. Both can exist: the portals for reach, your site for the enquiries you keep.
Can the site pull listings from our existing listing software?
Where your listing platform offers a data feed or an export, the site builds its listing pages from it, so a boat added once appears everywhere. Where it does not, listings are entered once on the site, which becomes the master copy. We check which applies in the audit.
Won't our listings be duplicate content with the portals?
The same boat will appear on several sites; that is normal and Google handles it. What decides which copy ranks is which page is most useful. Your own page can carry what a portal copy rarely has: the full description in your words, the walkthrough video, the survey and service history highlights, where the boat can be viewed and who to call.
What happens to a listing when the boat sells?
It stays, marked sold, with the boats most like it underneath. A sold page keeps whatever links it earned and still answers the buyer who searches that model next month. Deleting it throws both away.
Do you build for the seller side too?
Yes. 'Sell my boat' searches by region are a separate funnel from buyers, and the site has a page for them: how brokerage works, what you charge, how you market a boat, and a simple valuation request.
You are in Wrexham, not Hamble. Does that matter?
Not for the build, and we say so up front: the studio is in Wrexham and the work is remote. Many UK brokers are on the Solent, which is why it is our focus, but the same site works for a broker anywhere. The listings are yours; the site is written from calls with you.
See whether Google can find your listings
Send your brokerage website. You get a check of which listings Google has indexed, the model searches you could win, and a fixed price for the build.