Guides
Guides for Southampton businesses: what the map and the assistants reward
Each guide takes one decision a Southampton business faces and works through it with the city's own examples: the terminals, the campus, the Hamble, Shirley and Eastleigh. No theory that does not end in something you can do this week.
Choosing an SEO company in Southampton: the questions that separate them
Seven questions that separate a Southampton SEO company worth paying from one that is not, what a good answer sounds like, and the three claims to walk away from.
6 min read
How Southampton businesses get found online: a day of searches
Follow one day of Southampton searches, from the cruise terminal at seven to the takeaway at nine.
4 min read
The Google Business Profile for a Southampton business, field by field
A ten-minute check, then every field of the profile with the Southampton setting and the most common mistake: category, services, hours, area.
4 min read
Why your Southampton website gets no enquiries: the three patterns
Silent Southampton websites fall into three patterns: the brochure, the builder template and the old site nobody can log into.
4 min read
Checkatrade or your own website: the Southampton answer, trade by trade
Two questions decide whether a Southampton trade should pay a lead platform, build its own presence, or both: where your customers start.
4 min read
How much should a Southampton business spend on SEO? Start from the enquiry
Work backwards from what 1 enquiry is worth to your business, then the 3 worked answers for a trade, a practice and a marine firm in Southampton.
4 min read
Getting Google reviews in Southampton: the ask for every kind of business
The review a student writes is not the review a boat owner writes. When to ask, the words that work in Southampton, and the 1-tap link that makes it happen.
4 min read
Can you advertise Botox in the UK? What a clinic can and cannot say
No: botulinum toxin is a prescription-only medicine and cannot be advertised to the public. What CAP rule 12.12 allows on a clinic website and on social media.
8 min read
GDC website requirements: the checklist for dental practices
Every item the GDC's Guidance on Advertising says a dental practice website must show, with what passes, what fails, and the specialist-title and 'Dr' rules.
7 min read
Displaying your CQC rating on your website: what Regulation 20A requires
If the CQC has rated your service, your website must show the rating, its date and where to read the report within 21 calendar days, and who is exempt.
6 min read
Cruise season in Southampton: the searches a parking, taxi or hotel business should own, and when
Three million cruise passengers a year pass through Southampton. What they search before sailing, which page wins each search, and when it must be live.
8 min read
Student lettings in Southampton: when students search for next year's house, and what a letting agent's site needs live by then
When Southampton students search for next year's house, the portals that take the first look, and the pages an agent's own site needs live by November.
8 min read
YachtWorld, Rightboat or your own website: where a Southampton yacht broker's enquiries come from
The portals take the boat searches and the same listing sits on five of them. What a Hamble or Ocean Village broker's own site can win, and how.
8 min read
NHS dentist searches in Southampton: what a practice may say, and the page that answers them honestly
The biggest dental searches in Southampton are for NHS places. What the NHS finder shows, what the GDC lets a practice say, and the page that answers both.
8 min read
See what is stopping your business ranking in Southampton
Send us your website and your trade. You get a plain-English audit of where you stand against the three Southampton businesses above you, and a fixed price. No meeting, no long contract.